Digital Marketing Client Questionnaire

Please take your time and answer ALL of the questions. Marketing is a collaborative process and needs your involvement in all stages.

Company Name:

Contact Person:

Address:

City, State, Zip:

Phone 1:

Phone 2:

Email

Are there other decision makers? Please specify:

Website address – or desired Domain(s):

Notes:

Brand overview
Please give me a brief overview of the company, what you do or produce?(products/service offering)
Specify according the types of the products, product features and benefits to the customer

Describe the nature of your business in one sentence

Top 3-5 values of the company

1.
2.
3.
4.
5.


Describe your company’s strengths, weaknesses, opportunities and threats (SWOT Analysis).

Strengths:


Weaknesses:


Opportunities:


Threats:

What are the primary customers or consumers

Describe them as much as possible: Age, Gender, Profession,etc.

Where and how do you think your target audience spent time online?

Competition and positioning

Who are your main competitors?

If it’s possible include URLS of their site.

1.
2.
3.
4.
5.


How is your brand unique from competitors? (USP - Unique Sales Proposition)

Why do customers choose you?

How does your product compare to the competition?

What do your competitors offer that you do not?

Social Media and marketing overview
Which social media do you currently use?
FacebookTwitterInstagramPinterestLinkedInGoogle+YouTubeI don’t have yet a social media presenceOther

What are the primary reasons for your company to use social media?
ConversionsBrand awarenessPromotionsGrow potential clients data baseCustomer serviceOnline reputationNetworkingCustomer leadsPromote products/website


What social media do you think are popular in the industry you act?


Are there specific goals you have for social media marketing?
I.e. Sell Products


Which areas do you feel your social media is currently lacking?
Search Engine Marketing(SEO and SEM)Social MediaBrand Strengthening or developmentEmail MarketingGraphic DesignVideo MarketingWeb DevelopmentBrand MessagingContent Marketing(blogging,whitepapers,ebooks)


Which areas do you feel your social media is currently doing well? And what are the results?


Which areas do you feel your social media could be doing better?


Are there any specials or deals you offer on a regular basis you would like to be promoted?


Please list all the possible search terms (KeyWords) you can think of about in your business.

1. 2. 3. 4. 5.
6. 7. 8. 9. 10.
11. 12. 13. 14. 15.
16. 17. 18. 19. 20.
21. 22. 23. 24. 25.

Are you planning on writing a blog?
yesno


Do you already write on a regular basis?
yesno


How do you market currently?

Type Frequency Monthly Budget Describe results from each channel and if they were valuable or not.
Newspapers
Radio
Phone book
Your own website
Internet(google,yahoo)
Trade publications
Magazines
Direct email
Flyers
Social media

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