Please take your time and answer ALL of the questions. Marketing is a collaborative process and needs your involvement in all stages.
City, State, Zip:
Are there other decision makers? Please specify:
Website address – or desired Domain(s):
Please give me a brief overview of the company, what you do or produce?(products/service offering)
Specify according the types of the products, product features and benefits to the customer
Describe the nature of your business in one sentence
Top 3-5 values of the company
Describe your company’s strengths, weaknesses, opportunities and threats (SWOT Analysis).
What are the primary customers or consumers
Describe them as much as possible: Age, Gender, Profession,etc.
Where and how do you think your target audience spent time online?
Competition and positioning
Who are your main competitors?
If it’s possible include URLS of their site.
How is your brand unique from competitors? (USP - Unique Sales Proposition)
Why do customers choose you?
How does your product compare to the competition?
What do your competitors offer that you do not?
Social Media and marketing overview
Which social media do you currently use?
FacebookTwitterInstagramPinterestLinkedInGoogle+YouTubeI don’t have yet a social media presenceOther
What are the primary reasons for your company to use social media?
ConversionsBrand awarenessPromotionsGrow potential clients data baseCustomer serviceOnline reputationNetworkingCustomer leadsPromote products/website
What social media do you think are popular in the industry you act?
Are there specific goals you have for social media marketing?
I.e. Sell Products
Which areas do you feel your social media is currently lacking?
Search Engine Marketing(SEO and SEM)Social MediaBrand Strengthening or developmentEmail MarketingGraphic DesignVideo MarketingWeb DevelopmentBrand MessagingContent Marketing(blogging,whitepapers,ebooks)
Which areas do you feel your social media is currently doing well? And what are the results?
Which areas do you feel your social media could be doing better?
Are there any specials or deals you offer on a regular basis you would like to be promoted?
Please list all the possible search terms (KeyWords) you can think of about in your business.
Are you planning on writing a blog?
Do you already write on a regular basis?
How do you market currently?
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Business Name (if applicable)
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Website (if applicable)
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