Web Site Client Questionnaire

Please take your time and answer ALL of the questions. Web design and development is a collaborative process and needs your involvement in all stages.

Company Name:

Contact Person:

Address:

City, State, Zip:

Phone 1:

Phone 2:

Your Email

Are there other decision makers? Please specify:

Website address – or desired Domain(s):

Notes:

Tell me about your Company
Please give me a brief overview of the company, what you do or produce?

What is the purpose of this site?
This section should include an overview of what the general purpose and goal of the web site is. Please check off the ones that apply to you.

Explain your products and services Provide your customers with information on a certain subject Create a blog that addresses specific topics or interests
Bring in new clients to your business Deliver news or calendar of events Sell a product or products online
Provide support for current clients

Do you have a time frame or deadline to get this site online?
(If you have a specific deadline, please state why.)

How much are you willing to spend? (If you don’t have a budget please provide a range that you are willing to invest, or more importantly how much money you want to make from the site in the first year. Please keep in mind that most custom sites for small business will run in the low to mid four figures.)

Target market
Who will visit this site? Describe your potential clients. Young, old, demographics etc.

Why do you believe site visitors should do business with you rather than with a competitor? What problem are you solving for them?

What action(s) should the user perform when visiting your site? Please check off all that apply.

Call you Fill out a quote form Search for information
Fill out a contact form Sign up for your mailing list Purchase a product(s)

Content
What pages/features you would like to have in your site? Please check off all that apply.
Basic:

Home Client List News Resources
About (Us) Contact (Us) FAQs Bio(s)
Services Directions Links Site Map

Special Features:

Flash Illustration Search Online Payment
Video Testimonials Newsletter Uploads
Image Gallery Quotes Upcoming Events Downloads
Portfolio Map

Database Solutions:

Calendar Login Shopping Cart RSS Feed
Articles Database Shop Forum Custom Database
Archive Database Products Blog Content Management System
Create Account Store

Other — please list any additional or custom pages you would like to add.

Do you have the written content and images/photographs prepared for these pages?

YesNo
If not, will you need copywriting and photography services?
(Please note that before any real design work or site construction can begin, an outline of the content and preferably all of the content will be needed.)

Is this a site re-design?

YesNo
If yes, can you please explain what is working and not working on your current site?

Are you going to need:

E-commerce (sell products)
Membership of any kind

All sites will be built in WordPress or Joomla which will give you content management abilities and will be built to be “responsive” so that they work on smaller screens well.
Are there any additional features that you would like for your site or things that you would like to add in the future? Please be as specific and detailed as possible.

Design
People are coming to your new site for the first time. How do you want them to feel about your company?

Are there corporate

colors
fonts

that should be incorporated?

If you do not already have a logo, are you going to need one designed?

Is there a specific look and feel that you have in mind?

Websites of your closest competition
Please include at least 3 links of sites of your competition. What do you like and don't like about them? What would you like to differently or better?
1.
2.
3.
4.
5.

Websites that you like
Along with putting down the site address, please comment on what you like about each site, i.e. the look and feel, functionality, colors etc. These do not have to have anything to do with your business, but could have features you like. Please include at least 3 examples.
1.
2.
3.
4.

Marketing of the Site
How do people find out about your business right now?

Have you thought about how you're going to market this site?

Do you have any social network accounts setup? (Facebook etc.)
1.2.3.4.

Do you want links to those accounts on your site?

YesNo

Do you have a mail service account? (Constant Contact, MailChimp etc.)

YesNo

Will you want to build your mailing list and use it for advertising & newsletters?

YesNo

Will you want printed materials (business cards, catalog, etc.) produced as well?

YesNo

If someone were searching for your product/service, what types of search terms (single words or phrases) might they use?

Please list all the possible search terms (KeyWords) you can think of.

1. 2. 3. 4. 5.
6. 7. 8. 9. 10.
11. 12. 13. 14. 15.
16. 17. 18. 19. 20.

Domain and Hosting
Do you already own a domain name(s)? (www.mygreatsite.com) Please mention:

Do you have a hosting account already? (This is where the computer files live.) yes no
If yes, do you have the login/IP information? User Password

If no, what name(s) would you like?

Maintenance
Will there be sections that need regular updating? Which ones?

Would you like to be able to do most of the updating yourself?

If you’re planning on writing a blog do you already have several things written?

YesNo

Do you already write on a regular basis?

YesNo

Are there any features/pages that you don’t need now but may want in the future? Please be as specific and future thinking as possible.

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